.NEARLY ONE BILLION individuals are casting their enact India's general political election. It is the biggest autonomous exercise in record-- and could also be the most costly. Costs is expected to get to 1.35 trn rupees ($ 16bn), according to the Center for Media Research Studies (CMS), an Indian charitable. That would certainly be greater than double the amount devoted in the previous vote-casting in 2019 and also even surpass the money sprayed in America's presidential election in 2020. Why do Indian political celebrations invest such large sums?